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KLM Launches New Commercial Campagne

Paneuropean From Netherlands, joined Sep 2006, 783 posts, RR: 0
Posted (2 months 2 weeks 3 days 21 hours ago) and read 1913 times:

This is the English version of the recently launched new commercial of KLM for the Dutch market. Feel the vibe !!!

Pan

16 replies: All unread, jump to last

FlySSC From Lebanon, joined Aug 2003, 5549 posts, RR: 53
Reply 1, posted (2 months 2 weeks 3 days 21 hours ago) and read 1906 times:

Am I the only to think that this commercial is very similar the the recent AF campaign in terms of scenery and design ?

Hardiwv From Netherlands, joined Oct 2004, 5682 posts, RR: 44
Reply 2, posted (2 months 2 weeks 3 days 21 hours ago) and read 1872 times:

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Quoting FlySSC (Reply 1):
Am I the only to think that this commercial is very similar the the recent AF campaign in terms of scenery and design ?

Very boring film and campaign. I agree it looks similar to the AF campaign, must be the same company, but AF campaign is more classy and stylish.

Btw, the beach of the film is certainly not in Zaanvoort... Big grin

Rgs,

Vote Gabeira/PV in Rio; Marta/PT in São Paulo!

Shamrock350 From Ireland, joined Mar 2005, 4725 posts, RR: 9
Reply 3, posted (2 months 2 weeks 3 days 21 hours ago) and read 1826 times:

It does seem very similar to the AF commercials, the music and scenery especially. As for the actual commercial, it's a bit boring and with the constant talking people would just zone out and not pay any attention. I don't like it when airlines don't show any of their aircraft, cabins or staff, all this had was a small A330 you could barely see.

‘Aer Lingus - Inspiring you to go the distance’

FlySSC From Lebanon, joined Aug 2003, 5549 posts, RR: 53
Reply 4, posted (2 months 2 weeks 3 days 21 hours ago) and read 1823 times:

Quoting Hardiwv (Reply 2):
agree it looks similar to the AF campaign, must be the same company

I tthink so too ...

http://fr.youtube.com/watch?v=gQfsrO32lVU

http://fr.youtube.com/watch?v=eIyokj7MuB0&feature=related

http://fr.youtube.com/watch?v=psODRFqjKvc&feature=related

LifelinerOne From Netherlands, joined Nov 2003, 1486 posts, RR: 7
Reply 5, posted (2 months 2 weeks 3 days 20 hours ago) and read 1769 times:

Although a little Air France like (on the other hand, they are one company, so maybe this is the start for a common corporate image), I must say that I like the new campaign.

To bad to see the swan go, as those commercials always gave you a majestic feeling thanks to that gracious white bird.

Cheers! wave

Only Those Who Sleep Don't Make Mistakes

Petertenthije From Netherlands, joined Jul 2001, 2619 posts, RR: 10
Reply 6, posted (2 months 2 weeks 3 days 20 hours ago) and read 1741 times:

Bring back the swans!

All hail the hypnotoad!

LH4116 From Sweden, joined Aug 2007, 453 posts, RR: 1
Reply 7, posted (2 months 2 weeks 3 days 20 hours ago) and read 1723 times:

In the beginning i thought it was going to be an AF commercial. I thought it was a bit boring actually and nothing with the commercial had anything to do with the airline, except for some of the things that voice was yacking about.

Quoting Petertenthije (Reply 6):
Bring back the swans!

Yes Bring back the swans!

[Edited 2008-09-06 12:26:13]

"Still, i haven't explored the wonderful world on the other side of the curtain"

DocLightning From United States, joined Nov 2005, 3117 posts, RR: 13
Reply 8, posted (2 months 2 weeks 3 days 19 hours ago) and read 1686 times:

It's like a Japanese car commercial.

You show a beach and a shell and boats...but never a plane (OK, there's that sliver of one at the end of the commercial...)

DocLightning -- Certified Mad Doctor

Hardiwv From Netherlands, joined Oct 2004, 5682 posts, RR: 44
Reply 9, posted (2 months 2 weeks 3 days 19 hours ago) and read 1646 times:

Quoting Petertenthije (Reply 6):
Bring back the swans!

Quoting LH4116 (Reply 7):
Yes Bring back the swans!

Quoting LifelinerOne (Reply 5):
always gave you a majestic feeling

They removed the swan because KL is not the same...there is nothing "majestic" in flying KLM nowadays...AF has stolen KL swan!

Btw, they have also removed the slongan "the reliable airline"...guess why?

Rgs,

[Edited 2008-09-06 13:07:54]

Vote Gabeira/PV in Rio; Marta/PT in São Paulo!

Tonystan From Ireland, joined Jan 2006, 330 posts, RR: 0
Reply 10, posted (2 months 2 weeks 3 days 12 hours ago) and read 1478 times:

At first I thought it was going to roll into something great but then it just became dreary and monotonous!!!

Defo bring back the swans, they ruled!

But....Thats AVIATION Darling!!!!

Singapore_Air From United Kingdom, joined Nov 2000, 13361 posts, RR: 18
Reply 11, posted (2 months 2 weeks 3 days 4 hours ago) and read 1301 times:

Not enthused by this advert.

And the whole theme is somewhat borrowed from a secondary marketing line pontificated by Singapore Airlines in the 1990s - "It's not just about the destination, it's about the journey" (or something similar)

All Around The World - YOU are a Singapore Girl

SNBru From Belgium, joined Feb 2005, 155 posts, RR: 0
Reply 12, posted (2 months 2 weeks 3 days 1 hour ago) and read 1196 times:

A couple of months ago I was contacted by KLM to give my opinion (as a FB elite member) about a potential new marketing campaign.
I saw two very concept versions of a campaign which I was asked to comment on. I am glad they picked this version as the final version. Believe me, the other version was very childish. It was kind of a fairy tale explaning that every passenger is a king. Yeah right!
I must say I prefer this more subtile version.
I commented that it felt very much as an AF commercial, especially the fly-over of an a/c (clearly edited as well).

LifelinerOne From Netherlands, joined Nov 2003, 1486 posts, RR: 7
Reply 13, posted (2 months 2 weeks 2 days 23 hours ago) and read 972 times:

Quoting Hardiwv (Reply 9):
Btw, they have also removed the slongan "the reliable airline"...guess why?

I think we are getting prepared for one corporate image. This is just the first step in that direction.

Cheers! wave

Only Those Who Sleep Don't Make Mistakes

NicoEDDF From Germany, joined Jan 2008, 544 posts, RR: 0
Reply 14, posted (2 months 2 weeks 2 days 23 hours ago) and read 890 times:

Quoting Shamrock350 (Reply 3):
all this had was a small A330 you could barely see.

You could see that its an 330?
Damn...I need to go to the eye doctor.

Is the advertising been broadcasted in english language in the Netherlands?

Obsequium amicus, veritas odium parit!

Paneuropean From Netherlands, joined Sep 2006, 783 posts, RR: 0
Reply 15, posted (2 months 2 weeks 2 days 22 hours ago) and read 674 times:

Quoting NicoEDDF (Reply 14):
Is the advertising been broadcasted in english language in the Netherlands?

No, it's in Dutch...

NicoEDDF From Germany, joined Jan 2008, 544 posts, RR: 0
Reply 16, posted (2 months 2 weeks 2 days 21 hours ago) and read 414 times:

Quoting Paneuropean (Reply 15):
No, it's in Dutch...

Thanks!

Obsequium amicus, veritas odium parit!

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