Laxintl From United States of America, joined May 2000, 22074 posts, RR: 51 Posted (5 years 7 months 3 weeks 6 days 18 hours ago) and read 2116 times:
Not a new concept, however the scale of the propsed adds are quite something.
Quote: Ads the size of 3 football fields may greet you at LAX
With the glut of advertisements hitting airline passengers everywhere from terminal walkways to in-flight magazines, companies will soon reach new heights in hawking their wares.
Signs the size of three football fields are expected to appear along the flight paths of Los Angeles International Airport and other hubs across the country as part of a marketing blitz crafted by Ad-Air, a London-based advertising agency.
The signs would lie flat on the ground and are expected to be spotted by passengers aboard flights coming in and out of LAX as soon as next year, according to Kate Rosser, an Ad-Air spokeswoman.
The company plans to unveil the first ads in the United Arab Emirates, beginning with Dubai next month, and eventually moving to some of the world's busiest airports - London's Heathrow, Chicago's O'Hare, Tokyo's Narita, Paris' Charles de Gaulle and LAX.
"We'll be reaching millions of airline passengers in their seats and millions more through the power of word of mouth," said Paul Jenkins, Ad-Air's managing director. "Ad-Air will be offering advertisers a simply unprecedented marketing opportunity and creative agencies a unique canvas to work with."
Contrails From United States of America, joined Oct 2000, 1818 posts, RR: 0 Reply 1, posted (5 years 7 months 3 weeks 6 days 18 hours ago) and read 2090 times:
Quoting Laxintl (Thread starter): "We'll be reaching millions of airline passengers in their seats
If the pax are on the side of the cabin where they can see the ad, and if their shades are up, and if they are awake, and if they aren't reading/talking/etc.
I see this as a big gamble, but then I'm not in advertising.
PHKLM From Northern Mariana Islands, joined Dec 2005, 1198 posts, RR: 3 Reply 2, posted (5 years 7 months 3 weeks 6 days 17 hours ago) and read 2068 times:
Quoting Contrails (Reply 1): I see this as a big gamble, but then I'm not in advertising
Our planet is getting uglier with every minute that passes. Take a long hike with those 3-football-field-large ads.
Pilotboi From United States of America, joined Sep 2007, 2366 posts, RR: 10 Reply 4, posted (5 years 7 months 3 weeks 6 days 17 hours ago) and read 1972 times:
Quoting Contrails (Reply 1): If the pax are on the side of the cabin where they can see the ad, and if their shades are up, and if they are awake, and if they aren't reading/talking/etc.
There was a post a few days ago about putting billards up near the approach ends of runways. A good point was brought up. Since people can not use portable electronics below 10000 ft, they are more likely to look out the window while on approach or departure. This makes sense to me, mostly because it's true for me.
Scutfarcus From United States of America, joined May 2000, 352 posts, RR: 1 Reply 5, posted (5 years 7 months 3 weeks 6 days 17 hours ago) and read 1932 times:
Well, people have been putting things on roofs near airports for a long time, this just takes it to the extreme...
My prediction is this will cause a small splash, then an uproar, and will then be regulated. That seems to be the inevitable cycle with this sort of thing when someone insists on taking it to the extreme.
Rampart From United States of America, joined Aug 2005, 2855 posts, RR: 7 Reply 6, posted (5 years 7 months 3 weeks 6 days 17 hours ago) and read 1921 times:
YULWinterSkies From United States of America, joined Jun 2005, 2111 posts, RR: 6 Reply 7, posted (5 years 7 months 3 weeks 6 days 17 hours ago) and read 1895 times:
Would not there be better use of the expensive land of the LAX area? Crazy world we live in...
Litz From United States of America, joined Dec 2003, 1745 posts, RR: 0 Reply 8, posted (5 years 7 months 3 weeks 6 days 17 hours ago) and read 1870 times:
Quoting Scutfarcus (Reply 5): Well, people have been putting things on roofs near airports for a long time, this just takes it to the extreme...
One quite notable example is the main Target distribution warehouse near ATL with ... yep, a humongeous red Target painted on the roof (I've always figured that's what the russkies used to aim the ICBMs ...).
Several other trucking companies near ATL also have their names/logos on their warehouse roofs.
Goaliemn From United States of America, joined Sep 2005, 463 posts, RR: 3 Reply 9, posted (5 years 7 months 3 weeks 6 days 16 hours ago) and read 1808 times:
AMS already has some ads like this on approach, if I remember correctly.
Laxintl From United States of America, joined May 2000, 22074 posts, RR: 51 Reply 10, posted (5 years 7 months 3 weeks 6 days 16 hours ago) and read 1792 times:
Quoting YULWinterSkies (Reply 7): Would not there be better use of the expensive land of the LAX area?
We're not talking about public lands, but private land. If the owners of such private properties feel they can make good sums leasing their land for the advertising why not?
Anyhow such advertising is not new to LA. Over the years various roofs and parking lots have been painted for advertising. Virgin Atlantic for two years until recently advertised on the roof of Hollywood Park race track just underneath the LAX approach path.
From the desert to the sea, to all of Southern California
United787 From United States of America, joined May 2005, 2347 posts, RR: 1 Reply 11, posted (5 years 7 months 3 weeks 6 days 16 hours ago) and read 1782 times:
United has a large United logo on the roof of the United Center in Chicago. I have never flown over it which makes me think it isn't really in the direct flight path of any ORD or MDW approaches...may be too close to downtown.
Chase From United States of America, joined Nov 2005, 1054 posts, RR: 0 Reply 12, posted (5 years 7 months 3 weeks 6 days 13 hours ago) and read 1613 times:
I must admit that when I lived under the approach path to IND, I considered painting my political sentiments on the roof of my house...
Cubsrule From United States of America, joined May 2004, 21245 posts, RR: 19 Reply 13, posted (5 years 7 months 3 weeks 6 days 13 hours ago) and read 1588 times:
There was some business near MDW a few years ago that painted "Welcome to Los Angeles" or some such on their roof for April Fools Day.
Quoting United787 (Reply 11): I have never flown over it which makes me think it isn't really in the direct flight path of any ORD or MDW approaches...may be too close to downtown.
The straight-in approach to 32L goes pretty much over it, IIRC, but that's an unusual approach except late at night. Occasionally when the field is on an east flow, planes coming from the southeast for 4R will also pass over it.
I can't decide whether I miss the tulip or the bowling shoe more
EDICHC From , joined Dec 1969, posts, RR: Reply 15, posted (5 years 7 months 3 weeks 6 days 4 hours ago) and read 1357 times:
Quoting Feroze (Reply 3): I remember over a decade ago, on approach to LHR, an ad saying "Next time, fly KLM" on the roof of a football ground, possibly Stamford Bridge.
As another post correctly states it is Griffin Park home of Brentford FC.
AndyinPIT From United States of America, joined Sep 2007, 318 posts, RR: 0 Reply 17, posted (5 years 7 months 3 weeks 6 days 3 hours ago) and read 1284 times:
Don't forget about the huge Target symbol painted on top of, who would have thought, Target under 22R at ORD
N328KF From United States of America, joined May 2004, 6222 posts, RR: 3 Reply 18, posted (5 years 7 months 3 weeks 5 days 20 hours ago) and read 1162 times:
When flying into PHL, you used to see a big sign on a roof that said 'VERTOL.' I don't know if Boeing has removed it or changed it to say something else as of late.
Pnwtraveler From Canada, joined Jun 2007, 2046 posts, RR: 12 Reply 19, posted (5 years 7 months 3 weeks 5 days 19 hours ago) and read 1079 times:
Advertising is run on impressions. The more people who see your ad and make "impressions" the more valuable. For the relatively small number of people who would see the ad looking out of the windows of planes on approach would not be as important as the news coverage of the ad itself on local and national media. There are green billboards on a grassy slope on the way into downtown Toronto on the Gardiner Expressway. Basically logos in flowers, boxwood, white stone and letters. They get "impressions" everyday from the freeway traffic and from the commuters and rail passengers that pass by. Much nicer than a hill of weeds or regular billboards.
N328KF From United States of America, joined May 2004, 6222 posts, RR: 3 Reply 20, posted (5 years 7 months 3 weeks 5 days 19 hours ago) and read 1068 times:
Quoting Pnwtraveler (Reply 19): Much nicer than a hill of weeds or regular billboards.
I don't know about your area, but around here (Chicago area) those slopes are one of the few places wildflowers are allowed to grow within the metro area itself. That's a better use than manicured invasive psecies.
When they call the roll in the Senate, the Senators do not know whether to answer 'Present' or 'Not guilty.' T.Roosevelt
Luv2cattlecall From United States of America, joined Sep 2007, 1648 posts, RR: 2 Reply 21, posted (5 years 7 months 3 weeks 5 days 18 hours ago) and read 1025 times:
Does ATL still have the "Fly Delta Jets" one up? I've wondered why LiveTV hasn't painted anything on their roof yet..perhaps some shilling for B6 ?
When you have to breaststroke to your connecting flight...it's a crash!
PlymSpotter From Spain, joined Jun 2004, 11144 posts, RR: 63 Reply 22, posted (5 years 7 months 3 weeks 5 days 18 hours ago) and read 1002 times:
Quoting N328KF (Reply 18): When flying into PHL, you used to see a big sign on a roof that said 'VERTOL.' I don't know if Boeing has removed it or changed it to say something else as of late.
On approach to Manchester you fly over a large B&Q Warehouse (Home Depot style DIY centre) which advertises it's presence in 90ft high letters.
Pilotboi From United States of America, joined Sep 2007, 2366 posts, RR: 10 Reply 23, posted (5 years 7 months 3 weeks 5 days 18 hours ago) and read 978 times:
Pnwtraveler From Canada, joined Jun 2007, 2046 posts, RR: 12 Reply 24, posted (5 years 7 months 3 weeks 5 days 18 hours ago) and read 945 times:
Yeah we have wildflowers planted on the sides of freeways and highways especially outside the city. I can see having signs on roofs etc. But a three football field size ad sounds expensive for what you get.
Around the YYZ they don't plant anything that encourages wildlife because they have enough of that already. You routinely see foxes inside the fence of YYZ. That and the Raptor program helps keep the bird population down. The call sign for the hawk/falcon handlers is "birdman". The otherday I saw a women in a parking lot immediately under the glide path and just across the street from the end of Runway 5/24 dump a bag of broken up bread to feed the birds. Sparrows, starlings and gulls landed in droves. I pulled beside her and politely suggested that it was a bad idea because of bird strikes. She immediately fired back it is a free country and you can't take away my rights to feed birds. A friend works in that building and when I told him about her - he saw red. Apparently the security for the building has spoken to her about it the past. They have her on security video and are planning on charging her with trespassing or littering. Turns out the birds sit and crap on some of the employees cars in the building . Here I thought the building was doing its part for airsafety.
There is a push to turn these vast roofs into green roofs to help with rain runoff, lower temperatures in urban areas, and increase insulation in the buildings. Maybe a "reasonable" advertising scheme combined with a green conversion would have legs.
Type-Rated From United States of America, joined Sep 1999, 4355 posts, RR: 20 Reply 25, posted (5 years 7 months 3 weeks 5 days 18 hours ago) and read 945 times:
Used to be back in the 50's and 60's in rural areas barn roofs would have adverts painted on their roofs. You could read them from 10,000 ft or so.
Fly North Central Airlines..The route of the Northliners!
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. Here I thought the building was doing its part for airsafety.
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